The Anne Tyrell Estate campaign has been devised to contribute to the funding of the important fashion based initiatives coordinated by The Royal College of Art, Creative Skillset and the British Fashion Council. These initiatives are realised in the form of grant aid awarded by committee to talented students – via The Anne Tyrrell Memorial Fund (RCA) and The Anne Tyrrell Student Design Award (Creative Skillset) – and also courses in the technical components of fashion design, organised by The British Fashion Council. These initiatives are crucial in terms of aiding the development and retention of the best creative talent from around the UK, which in turn enables the British fashion industry to thrive. The Anne Tyrrell Estate campaign has three main components:
The first is a short film created to tell Anne’s story through a number of interviews with those who worked closely with her, plus two students who have benefitted from the awards set up in her name. We were privileged to have the involvement of Christopher Bailey of Burberry (an ex-student of Anne’s), Betty Jackson (Designer and former member of the Creative Skillset Board and Chair of the Tick Fashion Industry Panel), Simon Ward (ex-CEO of the British Fashion Council), Zowie Broach (Head of Fashion at the RCA) and students Abbie Stirrup (RCA) and Megan Greenfield (Kingston University). Filmed by Mike Tamman, this film has the important role of showcasing how the success of this campaign will benefit talented fashion students for years to come.
The second component of the campaign is the remarkable discovery the stunning Anne Tyrrell Design fashion illustrations. It is this discovery that has been largely responsible for the campaign to take place and is the platform that the fundraising will be built around. It is the request of the Tyrrell family that these original drawings are sold in order to raise as much money as possible to build upon Anne’s legacy of assisting as many students as possible to fulfil their creative potential through the Royal College of Art, Creative Skillset and the British Fashion Council Education Foundation. It is possible to purchase these remarkable illustrations (either framed or unframed) via the Illustrations tab at the top of this page or alternatively contact Couture Editions on the details below.
The campaign culminated with an event to celebrate the incredible contribution Anne Tyrrell made to the British fashion industry. The event was held at the home of London Fashion Week: The Store Studios, 180 The Strand in late November 2017 and provided guests with the first opportunity to see the illustrations and hear more about Anne’s incredible life. All proceeds of this campaign will be distributed between The Royal College of Art, Creative Skillset and The British Fashion Council Education Foundation institutions in order to top the important initiatives that continue to support the fashion industry’s finest young talent.